Graphic Imagery From A Career Herding Cats
Display Advertisement is an encapsulated summary of product message. The audience must be seduced to pause and look. Providing a strong simple message with an invitation to explore further.
A series of 1/3 page page-stealer ads were designed that ran on multiple pages within sports magazines over a period of 8 months in Canada. One full page version of the ads would also run as an anchor to the 1/3 ads.
Layout and creative copy for banners by James
Designed to promote TwinLabs as the sports nutrition supplement company for active sports enthusiast. This was to differentiate the product line from the dungeon weight trainer that was the focus of other brands. Fun, energetic, modern consumers was the target demographic.