Graphic Imagery From A Career Herding Cats
Packaging is complex three dimensional environment that is often counter intuitive. Continuity and interplay between various components, from label, to bottle, to box that it resides in is critical. All these aspects must work together seamlessly to present a compelling consumer experience.
A Catalog is an information system that engages the viewer to make purchase decisions based on the pages before them. Creating these complex pieces starts with photography that presents the product at its best. Tactile imagery is the invitation, supported by graphic cues to direct the viewer.
All studio photography, retouching, and graphics by my hand.
This series has been very successful for Unique with many reprints done because the design remains relevant and current.
KNOW THE CANVAS BEFORE YOU APPLY THE BRUSH
OPEN LINK ON THE BOTTOM RIGHT CORNER OF COVERS TO SEE INSIDE PAGES
Brochures , Folders, Booklets
Purebites and Puresnacks are subtle variations of the same product branding for two different distribution channels. A distinct color is established for each SKU to assist in quick identification. Each pouch has a window for consumer to see the contents.